Successful social media marketing strategies for business in 2020
Consistency, be it in real or reel life, is difficult to maintain. And without consistency, moving forward becomes even tougher. For example, choose any social media platform. Users come and go as the platform gets old. New features are added while other features are deleted. As these platforms grow older in this cut-throat competition, at times it can be challenging to figure out how your business or brand can benefit from them.
Social media has changed the way we sell, buy, consume, and interact with products, brands, and people. The social media marketing industry is growing at a great pace and it’s not slowing down for growth and opportunity. Various social media marketing strategies can help not only in building a brand but ensuring its growth for maximum benefits. Following are some steps for successful social media marketing to identify the goals, target and engage the audience, and optimization of results:
- SELECT MEANINGFUL AND REALISTIC SOCIAL MEDIA MARKETING GOALS:
One of the most important steps is the selection of social media marketing goals which are both relevant for the brand and at the same time, realistic. Many people want to jumpstart their business without giving significant time to lay out their objectives and goals. Trying to achieve without acknowledging what you want to achieve can be futile.
2. KNOW YOUR AUDIENCE:
Not necessarily all social media audiences will be alike. In 2020, there are 3.81 billion people actively using social media. Different people use social media in many different ways. Here, targeting your audience becomes crucial. Decide who you want as your social media audience. Research and learn about them. Understand your audience in and out before engaging with them. Pin-pointing their desires and needs is important for successful social media marketing.
3. SELECT THE APPROPRIATE SOCIAL MEDIA PLATFORM:
You don’t need to engage in every social media platform. Simply analyze and choose the most relevant social platform where you think your business/brand can make the most out of it. Study and find the social media where your targeted audience spends most of their time and choose it as your platform for your business. Start with your audience’s most preferred network and gradually include others to widen your business. 3–5 platforms can be more than enough for this. You can consider popular platforms like Facebook, Instagram, and Twitter. YouTube can be considered for videos. Avoid wasting time on social networks that your audiences don’t use. Remember, optimization of time and energy is essential.
4. THE 3Cs-CAREFUL CONTENT CRAFTING:
It’s important to properly think of the content you want to post on a specific social media platform. Carefully craft your content and examine if it is serving the purpose of your business/brand or not. Here, aiming is essential. Creating the content just for the sake of posting is pointless and can be unfavorable for your brand.
5. KNOWLEDGE OF YOUR COMPETITORS:
You are bound to have competition, whether in real life or the digital marketplace. It’s always smart to know your competitors, what they are doing, their targets, and their focus. There are various tools available online to look into your competition, or it can be done manually too by looking at their social media presence every now and then.
6. HAVE A REALISTIC APPROACH:
With opportunities come limitations. Always have a realistic approach to your content. Don’t engage yourself in something you can’t keep up with. Try to keep a balance between what your clients want and what you are comfortable in providing.
7. KEEP YOUR PERSONAL TASTE ASIDE:
When you are operating the account for your brand, it may so happen that you might mix your personal taste with the type of content your audience/customer wants. You should be able to distinguish between the two and serve what the audience wants without your personal thoughts. Do not forget that it is the customer that is at the dining table.
8. ENGAGE:
People on social networks are not just to read or watch and browse. Many of them like to communicate and interact with other people. The key to a successful business is not just putting up for the audience but to engage with them too. Not building an engaging relationship with your customers can have disastrous effects on your business.
9. KEEP ANNOYING ACTIONS TO MINIMUM:
Some actions can annoy the audience which in turn, can be detrimental to your business. Posting too many promotions, using slang, and jargon that people can’t understand, using a number of selling tactics, not replying to the audience can at times annoy them and make them lose interest in your brand.
10. KEEPING UP WITH THE LATEST TRENDS AND CHANGES:
In social media marketing, staying ahead becomes important. It is imperative to know the changing algorithms, to know what’s in and what’s not, to be aware of the latest trends and current statistics of social media that you use.
11.OPPORTUNISTIC TIMELINE:
There is some kind of algorithm that social media platforms now use to filter the results from the content available and present it to the people online. That means if you post your content at a different time from which your targeted audience is active, chances are they may never see your content.
12.PROMOTION IS THE KEY:
Your product/brand will gain name and sell eventually if it fulfills the quality but initially, promotion is very important. You can promote your page/channel/brand in various ways. Cross-promote in between your various social media profile, run a contest on your profile that will in turn target the people to follow you, collaborate with various influencers to promote your brand, make usage of SEO (search engine optimization), use relevant hashtags and popular words to promote and gain maximum benefits.
13.TRACK YOUR RESULTS:
Tracking and assessment of results can help in gaining a perspective over what’s working for your brand and what’s not. It is crucial to know the success of your social campaigns. Always assess and adapt accordingly. Never be afraid to make changes if there is a chance to improve your success.
Social media marketing can be a tough job, but it is also true that its benefits are to a great extent. Making your brand available to the world at large may require some effort but the results can be far-reaching. Try to follow the steps and adapt gradually to the process. Build an engaging relationship with your customers as they are the top priority.